Webinar: Does Your IT Management Strategy Match Today's Evolving IT Needs?

Free 60-Minute Webinar on April 18 Features Insight from Guest Speaker John Rakowski on Business Technology Management

PLEASANTON, Calif. - April 4, 2013 — Business Technology Management (BTM) is designed to align technology with business. However, constant innovation in technology makes that alignment difficult to achieve. The problem for IT professionals is that proactive technology management is becoming increasingly complex as businesses look to embrace cloud, mobile and broader consumerization trends to differentiate themselves in the marketplace.

In an upcoming webinar hosted by ManageEngine, attendees will learn how an integrated approach to BTM can deliver the coveted business-technology alignment. Guest speaker John Rakowski of Forrester Research will share insights from his research on BTM.

What : "Aligning IT Management Strategy with Evolving IT Needs Through Business Technology Management" webinar
Who : John Rakowski, analyst and advisor, Forrester Research
Sridhar Iyengar, vice president, product management, ManageEngine
When : Thursday, April 18, 2013, 10:00 a.m. Pacific time
(1:00 p.m. Eastern time, 6:00 p.m. British Summer time)
How : Register for this free event at:

Attendees will learn about the following topics:

  • Unified IT management vs. siloed management
  • Monitoring business processes and services vs. monitoring just IT infrastructure components
  • Understanding business impacts of IT service degradation
  • Collaboration between IT operations and IT service management to deliver high quality of IT service

For more information on ManageEngine, please visit; follow the company blog at, on Facebook at and on Twitter at @ManageEngine.

About ManageEngine

ManageEngine delivers the real-time IT management tools that empower an IT team to meet an organization’s need for real-time services and support. Worldwide, more than 72,000 established and emerging enterprises - including more than 60 percent of the Fortune 500 — rely on ManageEngine products to ensure the optimal performance of their critical IT infrastructure, including networks, servers, applications, desktops and more. ManageEngine is a division of Zoho Corp. with offices worldwide, including the United States, India, Japan and China. For more information, please visit; follow the company blog at, on Facebook at and on Twitter at @ManageEngine.

Media Contact:

Gitanjali Sreepal (Geet)
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